Friday, April 20, 2012

R rice and a Giveaway!


I'll admit, I am a sushi snob. I do not generally eat sushi that has cream cheese, or sushi that is fried, or sushi that is topped with myriad rainbow-hued sauces. I eat nigiri or maki or the occasional chirashi bowl. I want to taste the fish first and foremost, with nicely vinegared rice, and accented with just a hint of wasabi and soy. So when I was invited to attend a blogger lunch at R rice, I almost said no. It's very near my work and I had been there before, but the sushi was more of an after thought. However when I read that they had brought in a new Master Sushi Chef from New York, Danny Chen, and had revamped their menu to show off his skills, I knew it was time to give them another try. I'm so glad I did!


While I didn't get a chance to speak with Chef Chen, Gary Lin, the owner, talked with us a bit about why he had brought Chef Chen to Atlanta. He feels like the sushi scene in Atlanta is somewhat stale, that there isn't the innovation that you see in New York and other big markets, that Atlanta is ready for a change. I really appreciate his philosophy that Chef Chen is a Master Sushi Chef and that he knows what he is doing so he allows him to source ingredients as he sees fit, like top end nori for rolls, that most places don't use because it is so expensive.


When you order you may find that you need to order slightly more than you are used to, because as you can see above, they use significantly less rice in their nigiri than most places. Their nigiri showcases the beautifully cut fish, so that you can appreciate both its taste and texture, instead of just a big mouthful of rice.


If you would like an opportunity to try out the new sushi menu at R rice, here's your chance!! The great team at R rice are offering one lucky reader a $25 gift certificate, so here's how you enter to win:

1) Sign up for R rice's mailing list

2) "Like" R rice on Facebook

3) Follow this blog

4) Follow me on twitter and tweet the giveaway

5) "Like" Ultra Epicure on Facebook

Please leave a comment for each that you do. That's 5 chances to win! Good luck!

Contest ends Friday, April 27 at midnight. Winner will be chosen at random and notified via e-mail.

Disclosure: I was a guest of R rice for lunch, but all opinions expressed are my own.
Photo credit: All photos are courtesy of Lilian Raji PR.


  1. I do not care for cream cheese in sushi either. I cannot imagine the folks in Japan adding cream cheese to their sushi. I also like the fish as I will order sashimi instead of nigiri. There are a couple fried rolls I like (spider/soft shell crab or shrimp tempura) but for the most part I prefer the simple rolls too. I will have to check out R rice whenever I am in that part of Atlanta.

  2. Right on about the cream cheese, we have very few sushi places out here on the East side, but a couple of them are doing a fairly good job at raising the bar in South Eastern Gwinnett. Thanks Ms Em....

  3. Various meals can be selected depending on what you like. There are also restaurants in the hamptons for you to check out.